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About

Digital Manager, ESI Novel - JB-209

Israel, Herzliya -Tel Aviv

Responsibilities

  • Manage and maintain the company website (including all images, tools, and content)
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Oversee management of all digital channels (including updates, design, and user experience)
  • Look after social media presence across all channels (FB, LinkedIn, YouTube, Instagram)
  • Manage and improve lead generation campaigns, measuring results
  • Develop a website traffic plan and create goals to meet
  • Optimize website and social media channels for SEO as well as usability
  • Maintain effective, cohesive, and engaging brand messaging
  • Create, update and manage company blog, e-newsletter, mailers and social media (including regular posts, news, job listings, etc.)
  • Management of analytical tools such as Google Analytics and Webmaster Tools
  • Measure and report on the performance of all digital marketing campaigns
  • Partner with advertising and media specialists to increase marketing results

 

Skills & Experience:

  • Bachelor’s Degree in Marketing or related field required
  • 5+ years’ experience in B2B & B2C digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Advanced knowledge of HTML and CSS
  • Solid understanding of ecommerce, PPC, SEO & SEM
  • Excellent grasp of social media and website metrics and best practices
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with website analytics tools
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Creative thinking with strong writing skills, while keeping an eye on budgets and business guidelines/policies.
  • Excellent interpersonal skills & ability to work across a range of teams
  • English– mother tongue level

 

Apply now